Design Narrative
Body Positivity is the phenomenon of the 21st century. Women want realistic representation in the lingerie that they wear. Brands like Victoria's Secret are not reliable to combat the stigma of body inclusion as they promote a default that is misleading to women as a whole. Skinny should be a choice not a mandate. The brand Savage X Fenty by Rihanna is a wonderful option for women to find love within themselves and see that a positive body type is beautiful. This campaign is partnering with Savage X Fenty to develop body positive lingerie awareness for women with a super-heroine motif. Three heroines have different qualities to give women some resonance along with an encompassing tagline "Embrace Your Inner Heroine." The posters for the campaign feature these heroines as a reflection to a body positive woman. Social media will also be a vehicle for this campaign to gain awareness. The moral of this campaign is for all women to love their bodies and be relieved from the pressures of societal conformity.
Full-body heroine designs
Billboard feat. body positivity campaign by Savage X Fenty by Rihanna
Dual-panel poster illustrating the acceptance of reality in body types
Dual-panel poster illustrating the confidence of being body positive as a boss
Dual-panel poster illustrating the allure of self body image in a reflection
Facebook post about Savage X Fenty: She Fits fashion collection.
Instagram post about She Fits by Savage X Fenty.
